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5 Essential Areas to Audit in Your Content Strategy (If You Want It to Actually Convert)
How to Audit Your Content Strategy for Higher Engagement, Better SEO, and More Conversions Many brands fall into the trap of creating content just for the sake of it. They publish blogs regularly, hoping to drive engagement and conversions, yet…
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A cheat sheet for clear, concise messaging for marketing to developers and IT professionals
Learn how to write for technical audiences, developers, IT admins, and engineers, without a CS degree. This guide covers best practices, messaging frameworks, and real-world examples to help marketers craft clear, data-driven, and effective content. Download the cheat sheet now!
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Creating a compelling email and blog for digital marketing campaign
Content Brief: Lustful Olive is a luxury olive oil e-commerce company that imports 100% authentic olive oil directly from the Mediterranean. The client is looking for a few assets that they can post on their e-commerce site to help generate…
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Creating a successful toolkit for National Tire Safety Week
The US Tire Manufacturer’s Association (USTMA) started National Tire Safety week has an annual initiative that aims to educate motorists about simple yet essential steps for proper tire care, safety, and maintenance as an essential part of road safety. In 2022,…
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Creating impactful social content for faith-based digital marketing campaign
Project Brief: To create visual branding for September sermon series, to post and track organic reach, engagement, and conversions. The Goals: Unmeasurable goals: we wanted to uplift people by having studies and sermons dedicated to the book of James (a…
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Customer Marketing is NEVER redundant
Picture this: a customer loyalty program conceived in a Milan living room nearly flops because metrics were ignored. The lesson? Customer marketing isn’t extra; it’s the glue holding your brand together! So, speak leadership’s lingo, dodge doubts, and track results…
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Effective copywriting for content marketing agency
Content Brief: Target Keywords – “Website Design Company” “Web design agency near me” The word count was 800-1000 words Goals: Write engaging content, improve keyword ranking, drive traffic to the website, increase conversions
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Email camapign to boost brand awareness for Knightscope RoboCops
Content Brief: Knightscope wants to begin an email campaign to build brand awareness, and drive leads. Goals: Write engaging emails, drive traffic to the website, convert through forms, increased brand awareness Responsibilities: topic research, writing, editing, reviewing, email design, testing,…
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Enhancing client conversion through website redesign for behavioral health clinic
Project Brief: To create a Search engine optimized and user centered design to attract and convert more clients for a small mental health care organization The Goals: The goals of this website redesign were to decrease the bounce rate, increase…
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Heroes Wear Converse: What Does Your Brand Say About You?
The neuroscience of branding, and why you probably don’t need that rebrand. TL;DR: Good Branding Is Familiar, Not Loud You don’t need to scream to be memorable. You just need to show up consistently in the stories your audience already…
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How A/B testing enhanced email engagement rates for Censys Technologies
Project Brief: The client wants to build brand awareness through an email campaign. The campaign features four emails establishing rapport with their target audience and offers a whitepaper. The Goal: Write engaging and educational content, increase traffic to the client’s…
