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How one simple audit drove 173% QoQ Growth
B2B marketers can boost growth by applying UX principles to partner ecosystems. A recent audit of a HubSpot Marketplace listing revealed significant conversion issues due to unclear CTAs and poor user experience. Implementing straightforward UX improvements increased sign-ups by 173%…
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How to Get Loyal Customers
Building a customer loyalty program that drives revenue through expansion and retention. Ask most companies where their growth comes from, and you’ll hear about pipeline: new leads, new logos, new revenue. Acquisition is loud, visible, and easy to track. Too…
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Leveraging user stories to increase conversions
How I used UserEvidence to create a library of user stories to provide social proof and increase conversions.
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Maximized reviews on G2 to engage customers effectively
Project Brief: Increase customer reviews by 20% per quarter and improve visibility on G2, securing placement in leader categories for email template builders and landing page builders, and utilizing badges for brand trust and sales enablement. Goals: Tools: Pendo, G2,…
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Optimizing church’s newsletter for higher engagement
Summary: Every two weeks I would send out an email to church members and visitors with updates. The email would always include flyers, a recap of recent sermons, links to the Youtube channel and the spiritual gifts survey. This particular…
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Real experiences – leveraging customer stories to showcase efficacy of Beefree
Highlight real-world success stories of customers using Beefree to improve their email design workflows, achieve business goals, and enhance their communication strategies.
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Steal this SaaS thought leadership strategy
Your brand’s true essence lies in the human stories behind it. A strong thought leadership strategy enhances authority, trust, and visibility, making people feel connected. By embracing human connection, nurturing internal experts, and controlling your narrative, your brand can thrive,…
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The Future of AI in SaaS: What’s Coming in the Next 18 Months
Practical Strategies, and What SaaS Teams Need to Hear I’ve always had a gift for pattern recognition. Some people call it intuition. Some call it strategy. I call it my superpower. I’ve honed it over years of observing and listening. …
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User-Centered design strategies boost small business conversions
Project Brief: To create a Search engine optimized and user centered design to attract and convert more leads to customers for a small beauty boutique owner.
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Why your international email campaigns are failing (and how to fix them)
Breaking into new markets isn’t as simple as translating an email and hitting send. I learned that the hard way while launching a review campaign in Brazil, only to face near-zero engagement. Localization is more than language; it’s about culture,…
