Background: In the fall of 2022, I took on a contract. My role was to manage social media for a wellness company called Valhalla Vitality. This company is based out of New York City. The owners got their start in 2020 as productions, businesses and movie sets opened back up. They helped with testing and processing COVID-19 tests. Their business evolved and they began adding health and wellness services to their offerings.
They added supplements to sell. They expanded their offerings to include popular medical interventions like Enclomiphene, Kyzatrex, Tadalafil, HCG, PT-141, GLP-1, MIC B12, Peptide therapies, and more. This also meant we needed to be very careful about the claims we made on social media. We also had to be cautious about the content we posted.
This part of their business exploded and they understood in order to grow further they needed marketing support. I started by creating a robust social media strategy for them. This strategy leveraged the other content they were creating. The strategy re-used emails, blogs, and advertised the wellness products that they were selling. It also leveraged trends in the biohacking community that talked about mindset and general health and wellness.
Project Brief:
Conduct a full audit of Valhalla Vitality’s existing social media presence. Create a comprehensive strategy to increase brand visibility. Focus on enhancing engagement and driving sales.
Responsibilities:
- Analyze competitors and audit current platform performance to understand gaps and opportunities.
- Developed a social media strategy aligned with the brand’s goals
- , focusing on audience growth and engagement on Instagram, Facebook, and TikTok.
- Proposed key improvements, content themes, and messaging direction to position Valhalla Vitality as a leader in the wellness space.
Tools: Later, Instagram, Tiktok, Facebook, Google Analytics, SEO ReviewTools
The Process:
I began by looking at the current state of each of their social channels. I wanted to assess, how they were performing, how much growth they have seen, what their engagement rates looked like and how much of it was converting into sales, or email subscriptions.
I also took stock of their top competitors in the space to see what content was performing well for them, their follower count and web traffic data.
After I had a clear picture of what was trending in the industry and how their content was performing, I developed a plan to highlight the things that were working well, revamp that things that weren’t working, and develop systems for areas that they did not yet have a game plan.
Outcome: The audit identified key areas for improvement, including content consistency and engagement strategies. We found that most of the engaged audience were women, the highest concentration of customers were located on the east coast of the US and the UK and that the customers engaged most with content that featured the founder.
This led to the creation of a targeted social media plan that emphasized influencer collaboration and video content, which laid the foundation for future growth.
