The US Tire Manufacturer's Association (USTMA) started National Tire Safety week has an annual initiative that aims to educate motorists about simple yet essential steps for proper tire care, safety, and maintenance as an essential part of road safety. In 2022, I owned building the social media toolkit for the campaign. Content Brief: To create a toolkit … Continue reading National Tire Safety Week 2022
E-Blast for RoboCops
Content Brief: Knightscope wants to begin an email campaign to build brand awareness, and drive leads. Email They would like to gain MQLs through an introductory email blast Goals: Write engaging emails, drive traffic to the website, convert through forms, increased brand awareness Responsibilities: topic research, writing, editing, reviewing, email design, testing, email launching Tools: … Continue reading E-Blast for RoboCops
The Digital Marketing Trifecta: Email, Blog, and Social Media
Content Brief: Lustful Olive is a luxury olive oil e-commerce company that imports 100% authentic olive oil directly from the Mediterranean. The client is looking for a few assets that they can post on their e-commerce site to help generate traffic. They need the following items.
BiWeekly Email Update: October 2019
Summary: Every two weeks I would send out an email to church members and visitors with updates. The email would always include flyers, a recap of recent sermons, links to the Youtube channel and the spiritual gifts survey. This particular week, I was featured in the email twice 😊. The Goal: Keep church members engaged online and in person. Increase website views, increase volunteer pool
TIIBA: Created an SEO & User Centered Design
Project Brief: To create a Search engine optimized and user centered design to attract and convert more clients for a small mental health care organization The Goals: The goals of this website redesign were to decrease the bounce rate, increase time spent on the site, increase new leads, increase total conversions from lead to client and to Increase search ranking.
SEO Content for Small Business
This is my process for writing Search engine optimized copy for a small design firm The target keywords for this project are "Small business SEO". The word count was 600-800 words. I used SEMRush to conduct keyword research. The goal was to drive traffic to the site and convert our target audience to strong leads