The US Tire Manufacturer's Association (USTMA) started National Tire Safety week has an annual initiative that aims to educate motorists about simple yet essential steps for proper tire care, safety, and maintenance as an essential part of road safety. In 2022, I owned building the social media toolkit for the campaign. Content Brief: To create a toolkit … Continue reading National Tire Safety Week 2022
Author: Stephanie Benoit-Terrazas
Small Business Website Update
Project Brief: To create a Search engine optimized and user centered design to attract and convert more leads to customers for a small beauty boutique owner.
Flying High with Censys Technologies
Project Brief: The client wants to build brand awareness through an email campaign. The campaign features four emails establishing rapport with their target audience and offers a whitepaper. The Goal: Write engaging and educational content, increase traffic to the client's website and drive traffic to the whitepaper. Responsibilities: Topic research, review go-to-market plan, writing, editing, … Continue reading Flying High with Censys Technologies
E-Blast for RoboCops
Content Brief: Knightscope wants to begin an email campaign to build brand awareness, and drive leads. Email They would like to gain MQLs through an introductory email blast Goals: Write engaging emails, drive traffic to the website, convert through forms, increased brand awareness Responsibilities: topic research, writing, editing, reviewing, email design, testing, email launching Tools: … Continue reading E-Blast for RoboCops
The Digital Marketing Trifecta: Email, Blog, and Social Media
Content Brief: Lustful Olive is a luxury olive oil e-commerce company that imports 100% authentic olive oil directly from the Mediterranean. The client is looking for a few assets that they can post on their e-commerce site to help generate traffic. They need the following items.
SEO Copywriting for Digital Marketing Agency
Content Brief: Target Keywords - "Website Design Company" "Web design agency near me" The word count was 800-1000 words Goals: Write engaging content, improve keyword ranking, drive traffic to the website, increase conversions
Synergy Road September Sermon Series
Project Brief: To create visual branding for September sermon series, to post and track organic reach, engagement, and conversions.
The Goals: Unmeasurable goals: we wanted to uplift people by having studies and sermons dedicated to the book of James (a book about faith), and how we can tap into the power of faith to pull through difficult times. Measurable goals:to increase membership, increase active volunteers, increase mailing list.
BiWeekly Email Update: October 2019
Summary: Every two weeks I would send out an email to church members and visitors with updates. The email would always include flyers, a recap of recent sermons, links to the Youtube channel and the spiritual gifts survey. This particular week, I was featured in the email twice 😊. The Goal: Keep church members engaged online and in person. Increase website views, increase volunteer pool
Potty Training Tips for Parents
Content Brief: 800-1000 words using keywords "Potty training" "Signs to start potty training" The search intent is to learn ways to potty train a child The Goal: Write engaging and educational content, increase traffic to social media, increase conversions Responsibilities: Keyword research, topic research, writing, editing, reviewing, compiling and edit graphics
TIIBA: Created an SEO & User Centered Design
Project Brief: To create a Search engine optimized and user centered design to attract and convert more clients for a small mental health care organization The Goals: The goals of this website redesign were to decrease the bounce rate, increase time spent on the site, increase new leads, increase total conversions from lead to client and to Increase search ranking.