Project Brief: To create visual branding for September sermon series, to post and track organic reach, engagement, and conversions.
The Goals: Unmeasurable goals: we wanted to uplift people by having studies and sermons dedicated to the book of James (a book about faith), and how we can tap into the power of faith to pull through difficult times. Measurable goals:to increase membership, increase active volunteers, increase mailing list.
Tools: Illustrator, Photoshop, Pexels, Instagram, Hubspot
Responsibilities: visual for series: designing logo & creating graphics, creating & tracking organic Instagram and Facebook campaigns, A/B Testing, Revision
The Process: For the month of September, the leadership team at Synergy Road decided to focus on faith. 2020 had been a trying year for so many of us, we wanted to uplift people by having studies and sermons dedicated to the book of James (a book about faith), and how we can tap into the power of faith to pull through difficult times.
During our planning session, we talked about colors, shapes, and fonts that we wanted to use that would draw on imagery that a lot of us think of when we think of faith. After we came up with the series name “Got Faith?”, I pitched my idea on using Phenix American as the font to invoke the “got milk?” ads. I love puns! Especially visual ones. I knew I wanted to use cross imagery. I opened up illustrator and created a cross using the font as a starting point.
Next, I used the pen tool to create a half-circle. I wanted to use the “t” in “got” and the “f” in “faith” to create the three crosses on Calvary.
I put together a rough draft of my idea, and talked the idea though with my other team members.
I opened up Illustrator and reworked the arc with the notes that I received.
The first attempt looked like it was on an exaggerated slant. This version allowed me to rework the placement of the rest of the text. After making the necessary edits, I created several graphics to post through out the month of September using consistent branding.
Outcome: We saw an influx of spiritual gift surveys completed and there was a a slight increase of emails added to our mailing list over the course of September. We received good feedback from other churches and social media managers and we were able to apply that knowledge to our October ads.