SEO Content for Small Business

Content Brief: The brief provided for this assignment was simple. I was given the keywords to focus on, my word count, and my timeline.

  • Blog with the focus keyword: Small business SEO services
  • 600-800 words

The Goal: The goal of this project was to write content that improves keyword ranking for the ADVAN brand. The content should also convert small business owners.

Responsibilities: Keyword research, topic research, writing, editing, and review

Tools: SEMRush, Galileo, HemingwayApp, Google Doc, Grammarly, Screen Reader, Unsplash

The Process: I prepared to write by closely reviewing the brief. I also asked as many questions as possible. I wanted to make sure there weren’t any gaps in my understanding of the task. My next step was keyword research. I used SEMRush. I compiled a list of secondary keywords and questions. I then used GAlileo, a university library resource, for an in-depth understanding of the topic. Once I had clarity on my topic, search intent, and a list of closely related secondary keywords and questions, I moved on to competitor research.

While doing competitor research, I was looking at the content they were creating and how that content was ranking in search engines. I used SEO content editors to analyze what their content was doing better and how I could apply those methods to my article.

I typically brainstorm and organize ahead of writing. I created an outline in Google Docs using the ABC method. I used the keywords to create a title and grab the audience’s attention. I worked on the body of the copy. The body needed to bring a clear benefit to my audience and I closed with a call to action. After the organization process, I began writing. I filled in my outline with the information I gathered from my brief, questions, and research. I also wrote in the brand voice and the right tone for my audience. 

Finally, I edited my work. I took some time away from the copy. I think it is important to take time away and come back with fresh eyes. I started editing by using a screen reader. I listen as I read through to catch any typos. I also want to see oddly phrased sentences and other syntax errors. I follow up by using Grammarly and Hemingwayapp to ensure my copy is concise and error-free. I did one last read-through and submitted it to my editor for notes. 

After I got notes, I made changes and submitted my meta description and a few photos that I thought would work well with my text.

This was posted a few weeks after it was submitted.

SEO Copywriting Sample by Stephanie Benoit-Terrazas

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